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College English Test（Band 6）
Part II Listening Comprehension
Section A
Directions: In this section,
you will hear two long conversations.
At the end of each conversation,
you will hear some questions.
Both the conversation and the questions
will be spoken only once.
After you hear a question,
you must choose the best answer
from the four choices marked A), B), C) and D).
Then mark the corresponding letter on Answer Sheet 1
with a single line through the centre.
Conversation One
M: Hello, Jane.
W: Hello, Paul.
M: Please come in. I’m just getting ready to go home.
Susan is expecting me for dinner.
I wanted to be on time for a change.
W: Look, I’m terribly sorry to drop in at this time on Friday, Paul,
but it is rather important.
M: That’s OK. What’s the problem?
W: Well, Paul, I won’t keep you long.
You see there is a problem with the exchange rates.
The Indian Rupee has taken a fall on the foreign exchange market.
You see there has been a sharp increase
in Indian’s balance of payment deficit.
M: I see. That’s serious, isn’t it?
W: Well, as you know,
there have been reports of unrest in India,
and the prospects for the Rupee look pretty gloomy.
M: And that’s going to affect us,
as if we didn’t have enough problems on our hands.
W: So I thought it would be wise to take out forward exchange cover
to protect our position on the outstanding contracts.
M: Just a minute.
Forward exchange cover?
Now what does that mean exactly?
W: Well, it means that JO Motors enters into a commitment
to sell Indian Rupees at the present rate.
M: I see. And how will that benefit us?
W: Well, JO Motors won’t lose out
if the Indian Rupee falls further.
M: What will it cost, Jane?
W: A small percentage,
about 1% and that can be built into the price of the bike.
M: Well, I don’t suppose there is much choice.
All right, Jane, let’s put it into action.
Questions 1 to 4 are based on the conversation you have just heard.
1. What do we learn about the man’s daily life?
2. Why did the woman come to see the man?
3. What makes the woman worry about the Indian Rupee?
4. Why does the woman suggest taking out forward exchange cover?
Conversation Two
W: Charles, among other things,
you are regarded as
one of the America’s great masters of the Blues-
a musical idiom that's essentially about loss,
particularly the loss of romantic love.
Why does love die?
M: People often get into love affairs
because they have unrealistic expectations about somebody.
Then when the person doesn’t turn out to be
who they thought he or she was,
they start thinking “maybe I can change him or her.”
That kind of thinking is a mistake.
Because when the dust settles,
people are going to be pretty much what they are.
It’s a rare thing for anybody to be able to change
who they really are.
And this creates a lot of problems.
W: At 62, you continue to spend a large percentage of your life touring.
What appeals to you about life on the road?
M: Music. I don’t especially love life on the road,
But I figure
if you are lucky enough to be able to do
what you truly love doing,
you’ve got the ultimate in life.
W: What’s the most widely-held misconception
about the life of a famous musician?
M: People think it’s all glamour.
Actually we have the same trouble as they do.
Playing music doesn’t mean life treats you any better.
W: How do you feel about being recognized
everywhere you go?
M: You’d think I’d be used to it by now.
But I still find it fascinating.
You go to a little town in Japan,
where nobody speaks English,
yet they know you on site and know all your music.
I’m still amazed by the love people
express for me and my music.
Questions 5 to 8 are based on the conversation you have just heard.
5. What does the man say about most people
when they get into love affairs?
6. What does the man say about himself as a singer
on the road most of his life?
7. What do most people think of the life of a famous musician?
8. How does the man feel whenever he is recognized by his fans?
Section B
Directions: In this section,
you will hear two passages.
At the end of each passage,
you will hear some questions.
Both the passage and the questions
will be spoken only once.
After you hear a question,
you must choose the best answer
from the four choices marked A), B), C) and D).
Then mark the corresponding letter on Answer Sheet 1
with a single line through the centre.
Passage One
Changing technology and markets
have stimulated the team approach to management.
Inflation, resource scarcity, reduced personnel levels and budget cuts
have all underscored the need for better coordination in organizations.
Team management provides for this coordination.
Team management calls for new skills
if personnel potential is to be fully realized.
Although a team may be composed of knowledgeable people,
they must learn new ways of relating and working together
to solve cross-functional problems.
When teams consist of experienced employees from hierarchical organizations
who have been conditioned to traditional organizational culture, cooperation
may not occur naturally.
It may need to be created. Furthermore,
the issue is not just how the team can function more effectively,
but how it integrates with the overall organization or society
that it supposedly serves.
A group of individuals is not automatically a team.
Therefore, team building may be necessary
in order to improve the group’s performance.
Casey, an expert in this field,
suggests that the cooperation process within teams
must be organized, promoted and managed.
He believes that team corporation results
when members go beyond their individual capabilities,
beyond what each is used to being and doing.
Together, the team may then
produce something new, unique and superior to that of any one member.
For this to happen,
he suggests the multi-cultural managers exhibit understanding
of their own and other’s cultural influences and limitations.
They should also cultivate such skills
as toleration of ambiguity, persistence and patience,
as well as assertiveness.
If a team manager exemplifies such qualities,
then the team as a whole
would be better able to realize their potential
and achieve their objectives.
Questions 9 to 11 are based on the passage
you have just heard.
9. What should team members do to fully realize their potential?
10. What needs to be considered for effective team management?
11. What conclusion can we draw from what Casey says?
Passage Two
Advertising informs consumers
about the existence and benefits of products and services
and attempts to persuade them to buy them.
The best form of advertising is probably word-of-mouth advertising
which occurs when people tell their friends
about the benefits of products or services
that they have purchased.
Yet virtually no providers of goods or services rely on this alone,
but use paid advertising instead.
Indeed many organizations also use institutional or prestige advertising
which is designed to build up their reputation
rather than to sell particular products.
Although large companies could
easily set up their own advertising departments,
write their own advertisements and buy media space themselves,
they tend to use the services of large advertising agencies.
These are likely to have more resources and more knowledge
about all aspects of advertising and advertising media
than a single company.
It is also easier for a dissatisfied company to give its account
to another agency than it would be to fire its own advertising staff.
The client company generally gives the advertising agency an agreed budget,
a statement of the objectives of the advertising campaign,
known as a brief and an overall advertising strategy
concerning the message to be communicated to the target customers.
The agency creates advertisements and develops a media plan,
specifying which media will be used and in which proportions.
Agencies often produce alternative ads or commercials
that are pre-tested in newspapers, television stations, etc.,
in different parts of the country
before a final choice is made prior to a national campaign.
Questions 12 to 15 are based on the passage you have just heard.
12. What is probably the best form of advertising
according to the speaker?
13. What does the speaker say is the purpose
of many organizations’ using prestige advertising?
14. How do large companies generally handle their advertising?
15. What would advertising agencies often do before a national campaign?
Section C
Directions: In this section,
you will hear recordings of lectures
or talks followed by some questions.
The recordings will be played only once.
After you hear a question,
you must choose the best answer from the four choices
marked A), B), C) and D).
Then mark the corresponding letter on Answer Sheet 1
with a single line through the centre.
Now listen to the following recording
and answer questions 16 to 19.
Moderator: Hello, ladies and gentlemen,
it is a great honor to introduce our speaker for today’s lecture,
Dr. Steven Taylor.
Dr. Taylor, Professor of Sociology at University of Oxford,
has written numerous articles and books on the topic of love,
which is the most simple but important issue in everybody’s life.
Welcome, Dr. Taylor.
Dr. Taylor: Good morning, everyone.
I’m sure you all have got some deep feelings of life.
And you may have tried different kinds of descriptions
of your own life.
What I want to tell you today is that life comes in a package.
This package includes happiness and sorrow,
success and failure, hope and despair.
Life is a learning process.
Experiences in life teach us new lessons
and make us a better person.
With each passing day we learn to handle various situations.
First, let’s talk about love.
Love plays an important role in our life.
Love makes you feel wanted.
Without love a person could become cruel.
Second, do you think you are a happy person?
Materialistic happiness is short-lived,
but happiness achieved by bringing a smile
to another persong's face
gives a certain level of fulfillment.
Peace of mind is the main link to happiness.
No mind is happy without peace.
Third, I’m sure you all have experienced success
as well as failure.
Failure is the path to success.
It helps us to touch the sky,
teaches us to survive and shows us a specific way.
Success brings in money, fame, pride and self-respect.
Here it becomes very important to keep our head on our shoulder.
The only way to show our gratitude to God for giving us success
is by being humble, modest and respectful to the less fortunate ones.
The last thing I want to share with you is about hope and despair.
Hope is what keeps life going.
Parents always hope their children do well.
Hope makes us dream. Hope builds in patience.
Life teaches us not to despair even in the darkest hour,
because after every night there is day.
Nothing remains the same. We have only one choice:
keep moving on in life and be hopeful.
Life teaches us not to regret over yesterday,
for it has passed and is beyond our control.
Tomorrow is unknown, for it could either be bright or dull.
So the only alternative is working hard today,
so that we will enjoy a better tomorrow.
After all of these,
have you got a totally brand new feeling towards your own life?
Or maybe you will have a different opinion about
what you have experienced before?
I do hope that you will understand life better. Thank you!
16. What does the introduction say about the topic of love?
17. What is the main link to happiness according to Dr. Taylor?
18. How should successful people treat the less fortunate ones
according to Dr. Taylor?
19. Why should we work hard today?
Now listen to the following recording
and answer questions 20 to 22.
Did you know that most people find it difficult
to write sales copy that works?
You see there is this idea that sales
are all about lies and that you have to
be really tricky and clever with words to sell your product.
This is absolute misunderstanding.
Sure there are people out there selling rubbish
and telling lies but you will only buy something
from them once and then only out of desperation.
Most people have a pretty good sense of what is truth.
This is all you have to do.
Tell the truth about what your product can do
for your client. Imagine you have a friend
and you are sitting down having a coffee together
and they ask you what your product can do for them.
Do you pull out the high pressure professional sales pitch
or start spinning lies?
No, you give them the inside shit, the straight pitch,
the “real deal”, in short, the plain truth.
One of the first lessons I learned
when I studied professional copywriting
was to write like people talk,
using the same rhythm and style.
On the Internet the written word is
all you’ve got so you had better
make it effective or you are going
to lose a hell of a lot of customers.
A simple and easy way to write great copy
is to audio record yourself actually talking
with a real friend about what your product can do for them.
Then get someone to type up this conversation
and all in the form of an open letter
and you will have created sales copy that is
better than 90% of the self-centred rubbish out there.
There are so many false advertisements out there
that people are entranced by honest copy.
They don’t care if it’s rough so long as it reads true.
I swear I saw an ad earlier today
on a classified site that read “earn $75,000 per week...
We do all the work for you.” Are they insane?
If you were making $75,000 per week,
would you even get out of bed,
let alone bother signing people up for some dodgy deal?
And what about the ads that say no selling?
All you have to do is introduce 2 people
and we do the rest. Don’t get me started.
Remember, business hasn’t changed.
People still want to buy from someone they trust.
Make sure you have a product you genuinely believe in.
Do something you love for work
and you will turn your customers into clients for life.
20. What is the misunderstanding about sales
according to the speaker?
21. What is the simple and easy way
to write great copy?
22. What does the speaker suggest salespeople do?
Now listen to the following recording
and answer questions 23 to 25.
Experts predict nine billion people
will live on our planet by 2050.
They say by that time demand for food
will be two times what it is now.
Officials are worried about that prediction
because many people have already suffered
from a lack of food.
More than 800 million people go to bed hungry.
A solution to the problem may be as close as our forests.
A new report says forests could help reduce hunger
and improve nutrition if they are properly managed.
Sayay Veoun works at the Cambodian
Federation for Bee Conservation.
He says some of the best honey in the world
comes from forests in southern Cambodia.
He says they work with five local honey buyers
who work with 42 honey collectors.
People buy the honey at stores in the capital, Phnom Penh.
Honey smells like fresh flowers,
which means it is natural honey from the jungle.
Healthy forests provide half of
the fresh fruit we eat worldwide.
They also produce valuable crops like coffee,
avocados and other beautiful seeds and n**s.
Bhaskar Vira is the director of the University
of Cambridge Conservation Research Institute
and an expert of the International Union of
Forest Research Organizations.
He recently has released a report at the United Nations
about forest and jungle foods.
Mr. Vira says crops that grow on trees
can help feed people living in and around forests.
It’s like an insurance policy.
Having access to those tree-based foods
is hugely important when you can’t buy food from
other sources or when you can’t produce food
because your fields have failed.
The report says that forest health
and economic value improves when people who live in
or near forests are given greater control of them.
For example, a project in Ghana aims for proper management
of forests and fields together.
Michael Henchard leads the project.
He says he will help people who live nearby earn money
and get trees on their land.
The people involved hope to grow the Allanblackia plant.
The oil from its seed can be used in soap,
beauty products and food.
The trees provide shade, improve air quality
and also help fight climate change.
23. What might be a solution to reduce hunger?
24. In what case are the tree-based foods hugely
important according to Mr. Vira?
25. Why do people in Ghana hope to grow the Allanblackia plant?
This is the end of listening comprehension.