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Initially, we set out strategic and financial targets for the next three years,
and now we're pleased with just how many of those objectives we've met.
The value of bringing in outside expertise was that it gave us objectivity.
It's so easy to take things for granted, and to go on in the same mindset.
Using consultants meant we received invaluable advice on our business priorities.
Planning has allowed us to make notable improvements.
For instance, by segmenting our customer base,
we realised that we could put our customers,
currently in excess of a thousand,
into four distinct groups,according to their buying behaviour.
That made us realise we could increase sales if we allocated different people to deal with each group.
So we set up four specialist divisions, and the most successful one has increased its sales by over 20%,
and that's the division involved with the training sector.
We're signing off the next plan for growth.
People are sometimes concerned that planning leads to rigidity,
but we certainly don't find that it stops us from being as flexible as we need to be.
Thank you.