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Saatchi and Saatchi, one of the top advertising agencies in the world.
You don't have to be young to work here, but it helps.
Most people in the advertising industry are under age of 35
and that seems to be because a lot of the work that we do is targeted at people of that age as well.
In the UK about a third of people over 50 do not work.
By 2006 it will be illegal to sack someone because of their age but that decision won't be straightforward.
The government has got to decide when it is and it isn't reasonable to judge someone on their age.
This bar, for example, thrives on its trendy, young image, and that reputation helps the profits.
I think the government should understand that part of what makes us successful is our ability to recruit,
youthful members of staff, members of staff who have a particular energy, a particular attitude,
and without having that freedom, I don't think we'd be as successful as we are.
When it comes to recognising the youth isn't everything. B&Q is ahead of the game.
A fifth of staff are over 50.
Peter Cook, age 71, is one of them.
Since I've joined,
I found that I've really made myself very useful member of the community in B&Q.
The younger staff certainly appreciate what I'm doing and they continually come to me for advice.
In the UK now, more of us are over 60 than under 16,
and we have a skills shortage so, some argue, the future belongs to older people.
Sue Littlemore, BBC News.
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